Our icon style is clean, simple, contemporary and is designed to create consistency across Verve, whether this be part of our technology, training resources or marketing materials.
Appropriate icons should be selected depending on the use, and should only sparingly if they add value or simplify an explanation.
They should be sourced from Font Awesome and only used in our brand colour palette. If you need any help sourcing icons, please get in touch. The guidelines for our technology cover everything from typography and colour, to buttons and selection fields. They define specific styles for every type of asset and dictate when they should be used.
Emojis should be, in general, used sparingly throughout our communications – including social media and mailers.
When used in mailers, it should be limited to the following situations; key statistics for events, in place of bullet points for lists and in subjects and previews. Emojis should never be used in body copy or prose.
Where possible, please make sure you’re using the UK version of any icons (i.e. a £ rather than a $ or €).
